Frequently Asked Questions

How Does TruMind Measure Growth?

Not all behaviors are used in every coaching call, so we measure the subset you're using:

For leaders: 9 leadership dimensions grounded in peer-reviewed research—spanning Leading Self, Leading Teams, and Leading Organization. These include traditional constructs like Charisma (Antonakis) and Persuasion (Cialdini), plus emerging AI-era capabilities like Digital Orchestration and Boundary Bridging.
For coaches: All 8 ICF Coaching Competencies, mapped to developmental stages so you can track and accelerate your growth over time.

How Does TruMind Measure Risk?

Engagement: The client is psychologically checked out—likely to cancel.
Authenticity: The client may be managing impressions rather than being candid.

Both appear in coach reports so you can address them before they derail the engagement.

How Precise are the Measurements?

Our AI Precision Measurement (AIM) approach delivers 15x more precision than traditional high-stakes credentialing exams—up to 153 unique levels per dimension. That means you can see meaningful growth between sessions, and honestly congratulate clients on baby steps of progress, not just coarse "before/after" snapshots.

Why Does Precision Matter?

Most leadership assessments give you 3-4 levels (low/medium/high). We give you 153. This means:

You can demonstrate incremental progress to stakeholders, keeping engagement high
Coaching ROI becomes measurable, not theoretical (when monetized)
Powerful questions and action plans can be calibrated to each leader's exact "Goldilocks Zone" - not too hard nor too easy but "just right".

How Does It Work?

Our scribe, notes@trumind.ai, joins your Zoom calls automatically (with client consent). After the coaching session ends, you receive two reports—one for the leader, one for the coach—within 24 hours. We never store transcripts long-term; measurements are extracted and transcripts are deleted.

What Video Platforms Are Supported?

All of them - Zoom, Microsoft Teams, Google Meet, and even old-school WebEx, BlueJean

Do I Need to Record Audio or Video?

No. TruMind works from transcripts only. We're developing multimodal analysis (tone, facial expression, non-verbal behavior) for future release, but text-based measurement is our foundation—it's currently the only trustworthy modality for precision measurement.

Will I Understand Why a Score Changed?

Yes. Unlike "black box" AI tools, every set of reports includes excerpts from your transcript showing exactly what drove the measurement—and powerful questions you should consider asking based on that context; and behaviors clients should to practice for maximal growth.

What's A Goldilocks Zone?

It's the developmental sweet spot: challenges calibrated to your current capability so growth is neither too easy nor overwhelming. Our coach reports suggest "Powerful Questions" tailored to each client's zone, as do our leader reports with the actions that are optimal - both grounded in Vygotsky's Zone of Proximal Development.

Who Owns the Data?

You do. The customer who purchases the license owns their measurements. We delete raw transcripts after processing. You can request full deletion within 24 hours.

Are my data secure?

Encrypted in transit (HTTPS) and at rest (AWS RDS)
No transcripts stored long-term
GDPR/CCPA-aligned practices in place
SOC 2 certification in progress

Can Clients Opt Out?

Yes. Coaches control which sessions to invite our AI scribe, and if clients change their mind mid-session, you can just kick notes@trumind.ai out of the session.

Getting Started

How Quickly Can I start?

Feel free to start today without cost for your next coaching session by adding notes@trumind.ai to your next prospecting call to assess clients and show them their gaps; or to an existing client where you'd like to try TruMind.ai

Is there Training?

Our Certified AI Coach (CAIC) program includes a flipped classroom curriculum plus live sessions with our founder and CEO, Dr. Matt Barney. You'll learn to interpret measurements responsibly before using them with clients.