From Surveys to Digital Exhaust

Traditional psychometrics required surveys, questionnaires, and annual 360s—intrusive, infrequent, and imprecise. In 2018, TruMind.ai's founders pioneered AI Precision Measurement (AIM), that goes beyond earlier international awards from the Society for Industrial-Organizational Psychology and the Association of Test Publishers.

AIM measures directly from naturally occurring transcripts—no surveys, no friction, hyper-personalized 15x more than traditional high-stakes tests, and with "feedforward" in each person's "Goldilocks Zone" (not too hard/easy).

Peer-Reviewed

This paradigm shift is shown in two seminal publications:

Barney, M., Wind, S., & Krishna, V. (2026). Using large language models to evaluate ethical persuasion text: A measurement modeling approach. International Journal of Assessment Tools in Education, 13(1), 224–247.
https://doi.org/10.21449/ijate.1788563

Barney, M. & Barney, F. (2024). Transdisciplinary Measurement through AI: Hybrid metrology and psychometrics powered by large language models. In W.P. Fisher Jr., & L. Pendrill (Eds.). Models, Measurement, and Metrology extending the Systeme International d'Unités. De Gruyter.
https://www.degruyterbrill.com/document/doi/10.1515/9783111036496-003/html

Matt Barney, Ph.D.

CEO and Founder

The Inventor
Award-winning Organizational Psychologist and serial entrepreneur. Inventor of AI Precision Measurement (AIM) and inverted computer-adaptive testing. Winner of 2018 dual international awards (SIOP, ATP). Author of 14 books, 49 peer-reviewed works, 4 patents. 30-year career spanning AT&T, Motorola, Merck, Infosys. Endorsed by Dr. Robert Cialdini and Infosys founder N.R. Narayana Murthy. Business affairs committee member, Annual Reviews (scientific publisher). Ph.D., Industrial-Organizational Psychology, University of Tulsa.

"I've spent three decades asking: How do we measure and grow what matters without disrupting the work itself?"

Dan Burfoot, Ph.D.

Chief Technology Officer

& Co-Founder

The Architect
Serial Entrepreneur, Machine learning engineer and Artificial Intelligence pioneer. Former Senior ML Engineer at LinkedIn, where he scaled the Knowledge Graph's Inferred Language system from 500K to 51M Chinese speakers and 0 to 18M Hindi speakers. Founded Ozora Research (early unsupervised NLP via data compression). Built WebWidgets.io platform for lightweight, low-code web apps. Ph.D. in Computer Science, University of Tokyo; MSc Computer Science, McGill University; MSc Physics, UConn; BA Applied Math, Harvard University.

"The best measurement systems are invisible—they work with the data people already create."

James Killian, Ph.D.

Chief Customer Officer

& Co-Founder

The Activator
Serial entrepreneur and Internationally recognized expert in talent assessment, leadership development, and organizational culture. 25+ years as strategic growth and revenue leader at Qualtrics, SAP, IBM, Hogan. Led startups and turnarounds to 1 IPO and 5 acquisitions at multiples. Founder of The Customer-Driven Leader™ ; author of Obsessed: Cultivating the Customer-Driven Leader. Advised Amazon, Apple, Disney, Meta, Netflix, Nike, Starbucks, Visa. Professor, Broad College of Business, Michigan State University. 50+ published articles and book chapters. Ph.D., University of Tulsa.

"Leaders don't need more data—they need the right insights at the right moment to unlock potential."